Fashion App Shopping Flow
A Sprint to The Finish
I collaborated closely with product owners, another designer, and engineers to align on goals and communicate design intent clearly to design and develop a peer-to-peer resale feature. With just three weeks before an investor pitch, I analyzed competitors, created user flows, and quickly delivered wireframes and a prototype. The end result was securing $25,000 in seed funding.
Competitive Analysis
Ideally, there would have been time for more user research, including questions and surveys. Given the constraints, however, I focused my efforts on analyzing competitors like Vinted and Poshmark for inspiration and to identify gaps.
Designing the Flow
With research in hand, I took to designing the flow, from viewing the item, to checking out and purchasing the item. Click on image for enlarged flow chart
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Designing the Frames
Keeping in account the persona, research of competitors, and the user flow, I completed the screen designs of the shopping flow.
Looking ahead
With the investment money now secured, I will now be able to run testing. Using tools like Maze and having users go through the shopping flow, I will be able to validate the design and colloborate cross-functionally to make adjustments.
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