Save & Pay E-Wallet
The All-In-One Money Management App
I designed a unified financial platform that combines payment and budgeting functionalities to address user frustration with juggling multiple apps. Through competitive analysis, user research, and usability testing, I identified key user needs and created a solution that achieved an impressive 6.5/7 SEQ score. The final design features a unified platform with customizable features, a minimalist interface, and social components to create a comprehensive financial management experience. This case study includes several research artifacts—click any image to enlarge and explore more.
Bridging the Gap Between Payment and Budgeting Apps
Users are frustrated with switching between separate payment and budgeting apps. I hypothesized that a unified solution would better serve their financial management needs. Research confirmed this pain point, with 50% of survey respondents expressing frustration with using multiple money apps.
Understanding User Needs Through Multiple Methods
I conducted a comprehensive research phase including a SWOT analysis of competitors (YNAB, Venmo), surveys (20 respondents), and interviews (3 participants aged 35-44). Key findings: 100% make mobile transfers weekly, 40% update budgets weekly, and users desire unified financial management.
Consolidating Research into Actionable Design Direction
Research insights revealed four key user needs: a unified platform, flexibility & customization, minimalist interface, and secure social features. These findings guided the development of personas, journey maps, and user flows that grounded the design in real user behavior.
Organizing Features Based on User Mental Models
Using card sorting with Optimal Workshop, I determined the optimal information architecture for the app's key features: transactions, budgeting, and social components. This research directly informed the sitemap creation, ensuring the app structure aligned with user expectations.
Crafting a User-Centered Experience
I created wireframes that evolved into high-fidelity mockups, focused on implementing a unified financial platform with customizable features and a minimalist interface. The design process was iterative, with improvements based on ongoing user feedback.
Refining Through Data-Driven Feedback
I conducted usability tests on key tasks, measured with completion time, error ratings, and SEQ scores (averaging 6.5/7). A/B testing on onboarding screens showed 100% preference for the icon-based design. Iterations addressed contrast issues, simplified dashboard, and enhanced emotional design elements.
